Brightsparks at Royal Ascot

Case Study

Events & Hospitality

Promo & Experiential Marketing

1,128 VIP hospitality shifts in 5 days
9,000 online training modules completed
60,000 miles commuted
Overachieved on consistency
Brightsparks impressed with exceptional quality staff
30% increased booking for 2017
300,000 visitors in 5 days
£6.58million in prize money
6,000 temporary staff
39 kitchens operational
400 helicopters
2,900 lobsters
50,000 macaroons
160,000 glasses of Pimm’s
Brightsparks in themed costumes

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